HAPPY NEW EAR BASHING FROM 2GB

 

The last time I heard the word emasculated in a radio station was over 30 years ago. And I had to consult a dictionary. An enterprising PD (Program Director for Millenials) at the then chronically under-resourced 7AD Devonport swapped some unwanted record stock for a record player for the station’s library. But when the branded vinyl began popping up at a second hand store a member of the family which owned the network was most unimpressed with the “emasculation” of the station’s music library.

 

 

According to a few industry experts the once rightwing Sydney based broadcasting powerhouse 2GB has also been emasculated. But the alleged neutering is not in the station’s record library. It’s its raison d’etre , its talkers.

2GB, now part of the rebranded Nine media family which includes the perennial Melbourne ratings dominator 3AW, has apparently become burdened by the weight of relentless rightwing ranting, to the extent that the new owners are ‘re-positioning’ the station in order to attract a younger female audience.

Recovering night-time rightwing ranter/infomercial wizard Steve Price, who recently replaced the punted afternoon lightweight loudmouth Chris Smith, was quickly punted himself. Price is to be replaced in 2020 by Deb Knight, freshly punted herself from Nine’s Today breakfast TV settee.

A meme from social media

Meanwhile, down south at 3AW the inoffensive former Young Talent Timer Denis Walter was “reclocated” from his longtime afternoon slot to nights to make way for another female presenter Dee Dee Dunleavy in 2020.

 

Will the “emasculation” of commercial talk radio be successful? Not at 2GB at least and 3AW is a vastly different beast. As different to 2GB as Melbourne is to Sydney.

One longtime Sydney talk radio insider is not optimistic about ratings sucess with the new touch, suggesting “nice doesn’t get numbers “.

People listen to 2GB for the hate it radiates. Melbournians have been accustomed to 3AW’s balanced, intelligent and quality talk back broadcasting for decades and don’t seem to have a problem with “ladies” on the wireless.

Already 2GB’s Ray Hadley, diligently striving to project himself as a softer, kinder human being after one too many bullying incidents, is losing audience share. The former racecaller ended 2018 with a healthy 17.9% share of the Sydney mob. But ended this year with a much softer 13.8%.

And the unchallenged headmaster of the school of shockjocks Alan Jones spent most of 2019 witnessing his once almost 20% audience share vapourise. He also has the humiliating, for him, “one more slip of your acid tongue and you’re out” caveat hanging over his head.

 

While 3AW’s numbers appear to be stable, putting a stockinged ‘sock in it’ at 2GB is going to be problematic and radically recalibrating the right wing ranting richter scale will be tricky.

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The Day Ray Hadley Dropped My Name, Completely

By Mike Welsh 
 
If anyone wanted further proof that broadcaster Ray Hadley is more than slightly sensitive and extremely childish…this is from 2014

KONICA MINOLTA DIGITAL CAMERA

Driving home from an early morning jog around Lake Burley Griffin on a mild May morning in 2012, A.M Radio activated, 9 am news done and dusted and the banjo intro theme fading.. Raymond Morris Hadley OAM proceeded to “rip me a new one”…deluxe. I’d been pre- warned a severe slap was on its way but I was totally unprepared for the childish “mine is bigger than yours” outburst which was delivered to the hundreds of thousands of listeners tuned to the scores of radio stations which take his daily morning program. And the silly sausage forgot to mention my name. People in Bundaberg and Bendigo and Griffith and Goulburn are to this day  still none the wiser as to the identity of bollockee.
During seven minutes of the opening stanza of Ray’s nationally syndicated radio program I went from being…. “my old mate Welshy down there in Canberra” ….to…. “that bloke in the Afternoon on 2CC” . Ray Hadley had completely dropped my name.
We were certainly not “old mates”, we had met on half a dozen occasions (and spoken several times on my radio show) over a period of 12-15 years. We had several things on common; both born in 1954, a background in horse racing, the Macleay Valley (Kemspey) and 30 years in broadcasting but that’s where it ended.
My sin? The previous day I had the audacity to interview, on my program, the Independent member for Lyne, Rob Oakeshott. Without putting too fine a point on it Ray doesn’t like Rob Oakeshott and consequently anyone who does he doesn’t seem to like either. I have known Rob Oakeshott for as long as I’ve known Hadley. A decent, hardworking, intelligent and outstanding member for the electors of both Port Macquarie in the NSW Parliament and the Federal seat of Lyne he won in 2008 is how I often described the controversial former conservative on air. Which almost always garnered me the vilest responses from several anonymous cowards in the audience.
Reality is we didn’t mention Ray during our Drive chat. Rob referred to Sydney “shock-jocks” and their daily sermons on the evils of the man who made Julia Gillard Prime Minister but not Ray specifically.
That afternoon I did what all red blooded boys from the flint- hard North Launceston suburb of Mowbray do and got on the front foot. I wacked back. No backward steps were ever taken by Mowbray boys. If there were any bullies and cowards at Mowbray they found themselves another post code very quickly.
Word got back to Hadley which resulted in the following laughable, “mine is bigger than yours” email which was shoved  under my nose by my Program Director the following day.

“I copped another spray from your drive announcer yesterday……It’s very

simple…..Given he commands about 6.9% of the audience and I have from

memory, 12.4%, can you tug his coat please, otherwise he’ll cop both barrels to a

much larger audience, every day from here to eternity…” Ray Hadley

 

Frank Langella's book on the Famous folk..as he he knew them.
Frank Langella’s book on the Famous folk..as he he knew them.

I’ve often wondered just how Ray was going to successfully give it to me “both barrels to a much larger audience every day from here to eternity” without naming me. And pardon me for being a pedant but would that be the beginning of “eternity” or the end?
 
You would have to feel terribly sad for a man who has the world at his fingertips – Influence, success, power – yet allows a “sawn-off bodgie” (a former teacher’s assessment of me) from Mowbray with a bigmouth and an audience of 7 people, 2 cats and a ferret to get under his skin. 
At least Ray’s 2GB colleague, Chris Smith had the decency to name me when he was bagged me.